Toyota’s local partner State Trading Corporation of Bhutan Limited (STCBL) launched Innova Fortuner, Crysta and Coaster bus on July 13 at Hotel Taj Tashi, Thimphu.
Toyota cars are known for being environment-friendly aligning with Bhutan’s pursuit of Gross National Happiness.
Economic Affairs Minister Lekey Dorji who graced the launch said that though Bhutan is a small market, it is heartening to know that Toyota has considered Bhutan a priority market like any other international market since 1976.
Toyota is an excellent vehicle brand for Bhutan’s road conditions and tourism sector, which entails long driving across rough terrains across the country, Lyonpo said.
STCBL Managing Director (MD) Yeshey Selden said that Hilux Fortune Hider made its debut in Thailand. In 2005 it went global and came to known as Fortuner thus earning a reputation around the world for its impressive quality, durability, reliability and capability.
The New Toyota Innova is also popularly designed and its interiors stylish and impressive making it suitable for the country’s road.
STCBL MD said that STCBL has come a long way and is in the process “of becoming the best service provider in the country”.
Innova Executive Chief Engineer Hiroki Nakajima said:”The development of the new Innova required me to understand how aspects of Innova’s desirability were changing. Customers now demand a stylish Innova that is safer and more efficient, apart from the high functionality.”
STCBL was launched in 1968 by the Royal Government of Bhutan to assist various government departments to procure essential commodities from India and a few special commodities abroad.
On April 1984, STCBL was declared an autonomous body because of being well established and a formidable organization.
STCBL’s mission is to provide quality products and services through efficient and ethical business practices.
Yenten Thinley from Thimphu