green mart turns smart, starts bhutan’s first online grocery store


Convenience is the catchword say the duo who started the online store

Shopping can never get any easier or better than this. All you have to do is stay put at home or office and order everything online. And wait for the doorbell to ring. Ding dong! There you go, your shopping is home, without much ado. Plus, you save on fuel and no going about looking for parking space.

Green Mart, a convenience store, located between the old call center and Food Corporation of Bhutan in Changzamtok is the first grocery store to go online. Barely a month after it opened, its website ( now boasts 95 registered customers. It is on Facebook as well.

Started by long time friends Damchey Lhendup and Sangay Tshering, this new enterprise attempts to change the way people shop for groceries and household items in the capital. Convenience, they say, is the catchword that best describes this online grocery store.

Online registration as a customer involves a simple step by step process. Customer details are confidential though. Customers can also easily access their account and check previous shopping list as well.

Customers pay cash on delivery and their account history is automatically uploaded on their online account.

Reward points are also awarded for online customers. For every Nu 100 worth of shopping, customers receive Nu 1 reward which could be used to redeem discount on their bills.

Green Mart offers a wide selection of food items and groceries from beverages, chocolates wand candies, baby care and food, household and cleaning items, milk and dairy products, noodles and pasta, pickles, snacks, to stationery and toiletries.

Some of the products people use regularly like Everyday and Vanaspati are sold below Maximum Retail Price (MRP) while most products are either sold below or at the same MRP as every other grocery store.

“People have trouble finding parking and some people are quite busy to shop for grocery and household items, so we came up with the idea of online shopping to give them the opportunity to shop and have their items delivered at home,” said Damchey Lhendup.

He also added that Green Mart offers pick up service at the store. People can order grocery online while they are at work and the ordered items will be assembled by the store and customers can pick it up on their way home.

Green Mart charges Nu 10 for this service.

“The delivery charges are very affordable. We charge Nu 50 in the city core areas and we will charge a bit more for those living in the outskirts of Thimphu. To make it convenient for our customers, the delivery timings are from 12pm to 2pm and from 6pm to 8pm, however, it could be extended to suit customer needs,” said Damchey Lhendup.

Green Mart has tied up with Youth Development Fund’s 250+ Youth Program and from every online purchase and the money made from the delivery charges are donated to the program.

Once Green Mart has established a name for itself, it plans to diversify. It also has plans to include fresh vegetables and more grocery items on their shopping list.

“We have received positive feedback so far, and we get at least 2-3 orders in a day,” co-partner, Sangay Tshering.